Inside PepsiCo’s new innovation approach that led to Pepsi Nitro, Mtn Dew Major Melon and more

The food and beverage giant reveals the data science it uses to get products to market sooner—including Reddit chatter.
https://adage.com/article/marketing-news-strategy/pepsico-innovation-attribute-engine-led-pepsi-nitro-mtn-dew-major-melon/2419856

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