Fully 75% of B2B marketers who have used content marketing successfully say they have been able to use it to build credibility and trust. âMarketingProfs and Content Marketing Institute
A core objective of content marketing is to create a business reputation that influences audience decisions.
Content marketing allows a business to build an audience that enjoys its content, engages with it, and shares it with peers. The result: a strong content-led brand that attracts new and repeat customers.
So, what does it take to build an ardent fanbase with content marketing?
Let’s look at seven key approaches.