Leveraging disruption: innovation, experimentation and the power of AI

As marketers deal with a world where disruption is the new normal, how can they handle today’s accelerating challenges, fueled by new regulations and COVID-19? Success will depend on having the will to meet the demands of the evolving consumer by adopting three key tools: innovation, experimentation and AI.
https://adage.com/article/analytic-partners/leveraging-disruption-2021-innovation-experimentation-and-power-ai/2316481

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