Loss of cookies and weak first-party data hampers media buyers’ optimistic outlook on 2021, IAB says

Digital media is expected to represent nearly three-quarters of all budgets in 2021, while traditional advertising continues to slide.

Previous Post

Pepsi and Fox hook up for new ‘Cherries Wild’ game show in branded integration deal

Next Post

Ally will give $250 to all babies born on Dec. 31

Leave a Reply

Your email address will not be published. Required fields are marked *