Make your ads more valuable by optimizing your landing pages

Landing pages are your chance to deliver on the promise of a truly engaging ad. It’s the bridge connecting an eye-catching ad to customers’ purchase path on your website. But all too often when visitors encounter landing page friction, it can stop them from continuing the journey. Consider three user experience tips that can increase conversion rates.
https://adage.com/article/facebook/make-your-ads-more-valuable-optimizing-your-landing-pages/2329156

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