Marketing drivers: Marketing execution after the crisis

Marketers scrambling to find their best path forward have an unprecedented opportunity to change the future. To do this, they need to use this period, or “The Reset,” to change their focus. For that, they must adopt a new playbook while returning to their core lenses: trust, values and action. 
https://adage.com/article/acoustic/marketing-drivers-marketing-execution-after-crisis/2313156

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