Massachusetts sues Publicis Health, alleging it ‘fueled’ opioid crisis in state through its work for Purdue Pharma

Here are some of the specific marketing strategies cited in the suit, for which it claims the agency was paid $50 million.
https://adage.com/article/agency-news/massachusetts-sues-publicis-health-alleging-it-fueled-opioid-crisis-state-through-its-work-purdue/2334381

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