McDonald’s NFT troll highlights metaverse risks for marketers

McD’s NFT is marred by a slur, and other brands’ projects, from Pringles to Taco Bell, attract little action months later.
https://adage.com/article/digital-marketing-ad-tech-news/mcdonalds-mcrib-nft-troll-metaverse-risks-marketers/2388401

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