Micro-Influencer Trends: Platform, Format, and Compensation Preferences

Micro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research from SocialPubli.

The report was based on data from a survey conducted in September 2019 among 2,667 micro-influencers (social media influencers with fewer than 10,000 followers) in Europe, North America, and South America.

Some 76% of respondents say Instagram is their favorite social network for brand-sponsored collaborations; Twitter ranks second (10% cite), and Facebook ranks third (9%).

Formats

Micro-influencers say the social media format in which they see the greatest opportunity for brand collaborations in the next 6-12 months is Instagram Stories.

Compensation

Some 61% of micro-influencers say they prefer monetary compensation from brands; some 27% say they prefer free products/services/experiences.

About the research: The report was based on data from a survey conducted in September 2019 among 2,667 micro-influencers (social media influencers with fewer than 10,000 followers) in Europe, North America, and South America.

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