Mtn Dew strips ‘Rise’ from new energy drink name after legal challenge

The LeBron James-backed beverage will now simply be called Mtn Dew Energy after a trademark infringement lawsuit threatened to derail its marketing, including a potential Super Bowl ad.

 
https://adage.com/article/marketing-news-strategy/mtn-dew-strips-rise-new-energy-drink-name-after-legal-challenge/2379481

Previous Post

Not a joke: Arby’s announces fry-flavored vodkas

Next Post

5 things marketers need to know about the metaverse

Leave a Reply

Your email address will not be published. Required fields are marked *