NBCUniversal strikes Olympics deal with TikTok allowing brands to test new ad formats on the platform

January 24, 2022 Internet Marketing No Comments

The decision follows an Olympic-related RFP that the broadcaster issued to social media platforms in November.
https://adage.com/article/special-report-olympics/nbcuniversal-taps-tiktok-olympics-partnership/2394621

Horizon Media names Essence exec as chief marketing and equity officer

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New Papa Murphy’s ads emphasize take-and-bake format as chain expands

January 24, 2022 No Comments

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