Nielsen measurement—GroupM issues roadmap for alternatives but won’t use them for deals yet

June 7, 2022 Internet Marketing No Comments

Unilever, Nestle, Mars and Domino’s among marketers backing GroupM stance, which includes calls for MRC accreditation and ANA feedback.
https://adage.com/article/media/nielsen-measurement-wpps-groupm-issues-roadmap-alternatives/2419371

Metaverse marketing—tracking virtual activations and more

June 8, 2022 No Comments

Elon Musk threatens to end Twitter deal over ‘breach’ of agreement

June 7, 2022 No Comments

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