Old Spice rides off in new directions, from barber shop studio to WWE storyline

Procter & Gamble brand preps guys to ‘Smell Ready for Anything’ with unexpected twists, such as bringing Isaiah Mustafa’s horse to a barber shop rec room.
https://adage.com/article/cmo-strategy/old-spice-rides-new-directions-barber-shop-studio-wwe-storyline/2323822

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