Omnicom Media Group strikes deal to fuse ‘brand love’ into media targeting

Hearts & Science, OMD and PHD gain access to data from BERA Brand Management, which measures brand equity and purpose scores for some 4,000 brands.
https://adage.com/article/agency-news/omnicom-media-group-strikes-deal-fuse-brand-love-media-targeting/2324142

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