Package goods brands can see how e-commerce marketing impacts sales in IRI and Profitero deal

Kraft Heinz among early users of partnership to show cause and effect between ‘digital shelf’ moves and sales impact.
https://adage.com/article/data-driven-marketing/package-goods-brands-can-see-how-e-commerce-marketing-impacts-sales-iri-and-profitero-deal/2411516

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