Subdomain or Subdirectory? What They Are & How They Affect SEO

One of the most heated debates that I’ve been apart of is when I was arguing with my best friend that Taylor Swift is a good dancer.

The first thing you should know about me is that Taylor Swift is my favorite artist, so you’d have a hard time convincing me she’s bad at anything (because she isn’t).

That’s how I imagine the debate is between two search engine optimizers who debate whether subdomains or subdirectories are better for SEO.

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50+ Retargeting Statistics Marketers Should Know [Infographic]

Online, it can take numerous impressions to make the equivalent of a first impression in the physical world, which is why online marketers have been so taken by remarketing and retargeting.

Retargeting is marketers’ second chance (and third and fourth and fifth…) to make that all-important “first” impression.

What is retargeting? When potential customers interact with your website, you give their computer a cookie, allowing you to then retarget that same user with ads—in other appropriate places online.

And, not surprisingly, doing that is much better than just running what are relatively untargeted display ads. On average the clickthrough rate for a retargeted ad is 10X that of a display ad: 0.7% vs. 0.07%.

Still need convincing—or need to convince the powers that be—to consider instituting a retargeting program? The data in the following infographic can help you make the case.

What’s The Best Time to Send Email Campaigns? (Research-Backed)

Consider this: you spend months creating a campaign to promote a new product launch, but once you’ve executed the campaign, you’re noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but unfortunately, there’s almost no traffic from email.

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Meet the Parennials (Millennial Parents)

Millennial parents tend to think of technology as a parenting tool and are more concerned about safe content than content overload for their kids, according to recent research from Fullscreen.

The report was based on data from a survey of 1,500 people in the United States. The researchers focused on examining the behaviors of Millennial parents (whom they dubbed “parennials”), the more than 36 million Americans age 25-37 in the US with at least one child at home.

Some 96% of parennials say they use technology to help them parent, with 47% saying they do so to give themselves a break.

 

Parennials are significantly more likely to own and regularly use newer technologies, compared with Millennials without children:

How Neuromarketing Can Revolutionize the Marketing Industry [+Examples]

If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points digital marketers could hang over traditional marketers’ heads is their ability to measure a campaign’s performance — and their opponent’s inability to do the same.

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