The Best 16 Landing Page Builders for Any Business

Lead generation is essential for driving sales and growing an online business. There are plenty of different methods for generating leads, but one of the most effective options is a well-designed landing page. Building a fully-optimized landing page has never been easier — in fact, it’s now possible to create a lead generation gold mine […]

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10 Zoom Backgrounds HubSpotters Love

When I first started working remotely, I quickly realized that I didn’t like the available backdrops in my house. First, there’s the cluttered living room. Then, there’s the rarely spotless kitchen. Or I could go with the yellow wall. That’s when I started looking into Zoom backgrounds. I found a few funny ones, some professional […]

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A Six-Step Checklist for Planning Your Marketing Campaign

Step 1: Add “Marketing Campaign” to my to-do list Step 2: ? If you’ve just added the not-so-simple task of “Marketing Campaign” to your to-do list, you might find yourself struggling to get started. Planning an entire campaign is no easy feat, and it can be hard to know how to begin. Even as seasoned […]

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The Content Crisis: How to Make Digital Your Difference

In today’s omnichannel environment, customers expect to seamlessly move through one—connected—buying experience that meets their experiential needs. That means marketers need to deliver personalized content that meets each customer when, where, and how they need it. It also means reaching them on an emotional level. After all, our buying behaviors are fueled by feelings, and […]

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How to Effectively Talk to Your Customers During a Crisis

Whether it’s a global pandemic or a data breach, a crisis of any kind can negatively impact your company’s operations or reputation. So, what can marketers say and do to keep customers informed and satisfied until the crisis is over? For starters, a crisis can threaten not only your company but also your job, your […]

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8 Innovative & Inspiring Examples of Augmented Reality in Marketing

For now, augmented reality (AR) is still largely a novelty — AR’s newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by […]

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Bing PPC Ads: How They Work (and Compare to Google Ads)

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry’s long-standing powerhouse. It’s an ambitious goal, but one place where Bing differentiates itself […]

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How to Determine a Bidding Strategy for Different Types of Ads

When I first learned how to ride a bike, I remember being scared. It was a daunting process because I’d never done it before and was terrified of falling. I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. The first time doing anything […]

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Why Website Load Time Matters in 2020 [Infographic]

Most marketers know that having a speedy website matters. But just how important is site load time? One-fourth of Internet users say they would abandon a site that takes more than four seconds to load, 46% say they don’t revisit poor-performing sites, and even a one-second delay reduces customer satisfaction 16%. In other words, having […]

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The Ultimate Timeline of Google Algorithm Updates (+ Recommendations)

Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course). Google’s search engine is also ever-changing. Google didn’t become the number one search engine in the world without prioritizing […]

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