Opinion: The no-BS solution to the cookieless future

If I were a brand, I’d be preparing for an Armageddon, while holding out hope that I might be wrong. https://adage.com/article/marketing-news-strategy/opinion-no-bs-solution-cookieless-future/2342866

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CoinFlip enlists Neil Patrick Harris as celeb-driven crypto marketing levels up

Bitcoin ATM operator goes for celebrity in first TV commercial—experts expect to see more https://adage.com/article/marketing-news-strategy/neil-patrick-harris-coinflip-bitcoin-atm-crypto-marketing-commercial/2343456

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Watch Colbert’s first ‘Late Show’ monologue before a live studio audience in 15 months

The iconic CBS host returns to the Ed Sullivan Theater. https://adage.com/article/media/watch-colberts-first-late-show-monologue-live-studio-audience-15-months/2343551

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Watch the newest commercials on TV from Apple, Expedia, Grubhub and more

Apple hypes the spatial audio technology available on Apple Music.   https://adage.com/article/hot-spots/watch-newest-commercials-tv-apple-expedia-grubhub-and-more/2343621

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‘Rick and Morty’ Invade Wendy’s with immersive pop-up

Adult Swim and Wendy’s team up for an immersive, drive-thru experience this weekend in Los Angeles celebrating the launch of the 5th season of ‘Rick and Morty.’ https://adage.com/article/marketing-news-strategy/rick-and-morty-invade-wendys-limited-pickle-rick-frosty/2343436

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Go behind the scenes with this year’s hottest brands on July 13

Ad Age will host In-Depth: Hottest Brands, a livestream conference on July 13. https://adage.com/article/special-report-hottest-brands/brand-buzz-best-marketing-conference-july-13-2021/2341746

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Opinion: From Apple to Ford, the mandate to reinvent car shopping just got serious  

Apple grabbed headlines when it announced plans to disrupt the auto market. Now the pressure is on auto brands to level up to consumers’ expectations. https://adage.com/article/opinion/opinion-apple-ford-mandate-reinvent-car-shopping-just-got-serious/2341916

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Hyundai taps Marvel to help launch redesigned Tucson SUV

An extension of the automaker’s “Question Everything” campaign, the creative stars Marvel Cinematic Universe characters such as Loki, Captain America and more. https://adage.com/article/media/hyundai-taps-marvel-help-launch-redesigned-tucson-suv/2343426

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Why Amazon Prime Day brands need to rethink ad targeting

Rules around data are changing and there are more channels to push sales. https://adage.com/article/media/why-amazon-prime-day-brands-need-rethink-ad-targeting/2343056

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Instagram’s new affiliate tool brings influencer marketing closer to proving ROI

The social platform gives more insights into how the new tool will help marketers. https://adage.com/article/media/instagrams-new-affiliate-tool-brings-influencer-marketing-closer-proving-roi/2343201

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