Pepsi taps soccer stars for new UEFA Champions League campaign

The creative featuring Lionel Messi, Paul Pogba and more includes retail elements, a TikTok challenge and an original musical anthem.
https://adage.com/article/cmo-strategy/pepsi-taps-soccer-stars-new-uefa-champions-league-campaign/2316241

Previous Post

Forsman & Bodenfors brings a bit of Sweden to New York office with new co-head of creative

Next Post

Gatorade finding consumers have a thirst for—lots of other drinks

Leave a Reply

Your email address will not be published. Required fields are marked *