PepsiCo inks LeBron James to major endorsement deal, including new Mtn Dew Rise energy drink

The hoops star and cultural icon, who left Coca-Cola after 17 years, is backing the new beverage as energy drink marketing battles intensify.

 
https://adage.com/article/cmo-strategy/pepsico-inks-lebron-james-major-endorsement-deal-including-new-mtn-dew-rise-energy-drink/2322161

Previous Post

Madison Ave poised for post-pandemic rebirth with hybrid schedules, reimagined spaces

Next Post

Young Creatives: Submit now for Ad Age’s annual Cannes Lions cover competition

Leave a Reply

Your email address will not be published. Required fields are marked *