PepsiCo inks LeBron James to major endorsement deal, including new Mtn Dew Rise energy drink

The hoops star and cultural icon, who left Coca-Cola after 17 years, is backing the new beverage as energy drink marketing battles intensify.

 
https://adage.com/article/cmo-strategy/pepsico-inks-lebron-james-major-endorsement-deal-including-new-mtn-dew-rise-energy-drink/2322161