Pringles, meet Sotheby’s: How brands can leverage NFTs for recognition and revenue

Tokens can allow marketers—sitting atop stockpiles of consumer goodwill and nostalgia—to connect with the public in artistic and creative ways.
https://adage.com/article/opinion/pringles-meet-sothebys-how-brands-can-leverage-nfts-recognition-and-revenue/2335021

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