Procter & Gamble adds Major League Soccer sponsorship to its NFL and Olympics deals

MLS deal spurred by league’s strength with younger and Hispanic consumers.
https://adage.com/article/cmo-strategy/procter-gamble-adds-major-league-soccer-sponsorship-its-nfl-and-olympics-deals/2328116

Previous Post

BBH founder John Hegarty signs on as chairman of Genie, a Tinder for creative talent

Next Post

Balancing consumer needs with campaign performance

Leave a Reply

Your email address will not be published.