Procter & Gamble brings Tide Loads of Hope to L.A.’s Skid Row — and Amazon’s IMDb

Integration with ‘docu-fiction’ series includes the first permanent installation of the brand’s laundry relief program at Midnight Mission.
https://adage.com/article/marketing-news-strategy/procter-gamble-brings-tide-loads-hope-las-skid-row-and-amazons-imdb/2355671

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