Procter & Gamble calls for tests that do away with TV audience guarantees

March 4, 2022 Internet Marketing No Comments

Marc Pritchard in ANA speech and interview compares current upfront to toilet paper hoarding, seeks ‘synchronized’ trading and lauds retail media.

https://adage.com/article/media/pg-calls-tests-do-away-tv-audience-guarantees/2403441

Amazon closing all bookstores, ‘4-Star’ shops as it reworks retail strategy

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Watch: Inside Wunderman Thompson’s metaverse space

March 4, 2022 No Comments

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