Procter & Gamble launches Voost fizzy vitamins into business that’s already bubbling

Effervescent vitamins, already a hit in Australia, come to U.S. market where they’re largely unknown, fueling a P&G business already been growing more than 30% annually.
https://adage.com/article/marketing-news-strategy/pg-launches-voost-fizzy-vitamins/2418601

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