Brand Building

7 Steps to (Effectively) Branding Your Business on a Budget

In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Should you hire an expert? Most of all — branding is expensive, right? Not exactly. As it turns […]

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The 4 Reasons You Chose a Bad Company Name … Now What?

Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee, and Eduardo Saverin.

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5 Brands Using Social Media To Grow Buzzworthy Online Communities

Every marketer is focused on bringing attention to their product or service by growing a strong following. But not all realize the effects building and nurturing an online community can have on your brand. Social media marketing has evolved and the need to build relationships with your followers has never been more important.

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How to Turn Customers Into Fans

How do some brands attract word-of-mouth buzz and radical devotion around products as every day as car insurance, surfboards, and underwear?

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