email marketing
These Two Simple Strategies Led to a 71% Increase in Qualified Leads for the HubSpot French Market
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. My role at HubSpot is the French Marketing Automation Manager — essentially, I’m in charge of the marketing automation for HubSpot leads and free users in our French […]
The Ultimate List of Email Marketing Stats for 2020
Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. But your contemporary communication methods shouldn’t distract you from one of the oldest and yet most effective messaging channels — email. You might be wondering if email is still a worthwhile marketing strategy. Well, it is. […]
Why Consumers Subscribe and Unsubscribe from Email [New Data]
Think email marketing is dead? Think again.. Email marketing is actually thriving. In HubSpot’s 2020 State of Marketing Report, roughly 80% of marketers said their brand’s email engagement had improved in the last year. Our researchers also discovered that brands make an average of $42 for every dollar spent on email advertising. mail marketing is […]
The 15 Best Email Newsletter Tools in 2020
Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. In particular, email newsletters are an essential way for your business to keep your subscribers up-to-date with relevant information, and ultimately drive more leads. Newsletters give marketers […]
The 13 Best Email Template Builders for Any Budget
Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution.
104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide]
There are a lot of myths out there: For instance, some say the Loch Ness monster is real, and others say lightning strikes in the same place twice.
The Ultimate Guide to Email Marketing
The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to […]
Why Marketers Need Responsive Emails in 2020
The other day, I received the following email from Adobe and opened it on my desktop at work:
12 Benefits of Email Marketing Your Marketing Team Must Know
As a marketer, you might’ve heard coworkers talking around the watercooler about how email marketing is dead. It’s been a common concern for many marketing departments. Well, I’m here to let you know that you don’t have to worry because email marketing is still going strong.
7 Email Cadence Best Practices for Better Email Marketing Campaigns
By 2022, an estimated 330 billion emails will be sent and received each day — making it one of the largest digital communication channels.