The Ultimate Social Media Holiday Calendar for 2020 [Template]

Whether it’s International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday.

→ Free Download: Social Media Calendar Template [Access Now]

Odds are, you don’t celebrate all of these social media holidays. Think about it. When was the last time you saw an obscure holiday or observance day trending and thought to yourself “Yup, I’m celebrating that”?

Some of these holidays might be simply too silly for your brand to engage with. But despite all of the oddities, social media managers are always eyeing trends and holidays that they can leverage for brand awareness.

While we certainly don’t suggest sharing content on social media and then tacking on a completely irrelevant hashtag on it, you should still take some time to recognize the brand opportunities that could come your way in the next year. 

By ignoring all of the holiday opportunities you could be taking, you could be missing valuable opportunities to take advantage of trending topics with fun and relevant “holiday” content on social media.

From food to politics to animals and everything in between, there is a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness.

To help you plan for trending holidays, we created a list that you can bookmark, as well as a downloadable calendar so you can get automatic reminders.

The list isn’t exhaustive (there are a lot of food-specific holidays out there) and these dates and hashtags may still be subject to change. But this is a great starting point for social media marketers who want to learn more about what’s trending and how they can plan their content in a way that will be fun and engaging on Twitter and other social platforms.

Want to finish out your 2020 calendar with some upcoming holiday posts? Tap the “+” symbol in the lower righthand corner of the calendar below to add it to your own Google calendar.

Downloadable Holiday Calendar

To help you keep track of all the holidays, here’s a Social Media Holiday Google Calendar. 

Aside from 2020 holidays, we’ve also set dates on the calendar to repeat annually — either on the exact date they occur or the weekday they occur within the month. 

Reminder, click the plus sign below to add it to your own Google Calendar list. 

National & Global Holiday Calendar: 2020-2021

January 2020

1. Wednesday, New Year’s Day #NewYearsDay

2. Thursday, Science Fiction Day #ScienceFictionDay

4. Saturday, National Trivia Day #NationalTriviaDay

5. Sunday, National Bird Day #NationalBirdDay

11. Saturday, Human Trafficking Awareness Day #HumanTraffickingDay

13. Monday, National Sticker Day #NationalStickerDay

13. Monday, Clean Off Your Desk Day #CleanOffYourDeskDay

15. Wednesday, National Hat Day #NationalHatDay

16. Thursday, Get to Know Your Customers Day (third Thursday of every quarter) #GetToKnowYourCustomersDay

20. Monday, Cheese Lovers Day #CheeseLoversDay

20. Monday, Martin Luther King, Jr. Day (Third Monday of January) #MLKDay 

21. Tuesday, National Hugging Day #NationalHuggingDay

23. Thursday, National Pie Day #PieDay

24. Friday, National Compliment Day #NationalComplimentDay

25. Saturday, Opposite Day #OppositeDay

25. Saturday, Chinese New Year #ChineseNewYear

27. Monday, Community Manager Appreciation Day (Last Monday of January) #CMAD

28. Tuesday, Data Privacy Day #PrivacyAware

February 2020

2. Sunday, Groundhog Day #GroundhogDay

2. Sunday, World Wetlands Day #WorldWetlandsDay

2. Sunday, Super Bowl LIV (Varies each year based on the U.S. Football season) #SBLLIV #SuperBowlSunday #SuperBowl

4. Tuesday, World Cancer Day #WorldCancerDay

5. Wednesday, National Weatherperson’s Day #NationalWeatherpersonsDay

7. Friday, National Send a Card to a Friend Day #SendACardToAFriendDay

8. Saturday, National Boy Scouts Day #BoyScoutsDay

9. Sunday, National Pizza Day #NationalPizzaDay

11. Tuesday, Safer Internet Day #SID2020

11. Tuesday, Inventors Day #InventorsDay

13. Thursday, World Radio Day #WorldRadioDay

14. Friday, Valentine’s Day #ValentinesDay

17. Monday, Random Acts of Kindness Day #RandomActsOfKindnessDay

17. Monday, Presidents Day (Third Monday of February) #PresidentsDay

18. Tuesday, National Battery Day #NationalBatteryDay

20. Thursday, World Day of Social Justice #SocialJusticeDay

20. Wednesday, Love Your Pet Day #LoveYourPetDay

21. Friday, International Mother Language Day #IMLD

25. Tuesday, Mardi Gras #MardiGras

March 2020

2. Monday, National Read Across America Day #ReadAcrossAmerica & #DrSeuss

3. Tuesday, World Wildlife Day #WorldWildlifeDay

4. Wednesday, National Grammar Day #NationalGrammarDay

5. Thursday, National Pancake Day #NationalPancakeDay

6. Friday, National Dentist’s Day #DentistsDay

6. Friday, National Employee Appreciation Day (First Friday of March) #EmployeeAppreciationDay

6. Friday, National Day of Unplugging (First Friday of March) #NationalDayOfUnplugging

7. Saturday, National Be Heard Day #NationalBeHeardDay

7. Saturday, National Cereal Day #NationalCerealDay

8. Sunday, International Women’s Day #BeBoldForChange

8. Sunday, National Proofreading Day #NationalProofreadingDay

8. Sunday, Daylight Savings #DaylightSavings

10. Tuesday, National Pack Your Lunch Day #NationalPackYourLunchDay

10. Tuesday, National Women and Girls HIV/AIDS Awareness Day #NWGHAAD

11. Wednesday, National Worship of Tools Day #WorshipOfToolsDay

11. Wednesday, National Napping Day #NationalNappingDay

12: Thursday, National Girl Scout Day #GirlScoutDay

14. Saturday, Popcorn Lover’s Day #PopcornLoversDay

14. Saturday, Potato Chip Day #NationalPotatoChipDay

14. Saturday, Pi Day #PiDay (To go the extra mile, post this at 1:59, as Pi equals 3.14159…)

15. Sunday, World Consumer Rights Day #WCRD2020

15. Sunday, World Sleep Day #WorldSleepDay

16. Monday, National Freedom of Information Day #FreedomOfInformationDay

17. Tuesday, St. Patrick’s Day #StPatricksDay

18. Wednesday, Awkward Moments Day #NationalAwkwardMomentsDay

19. Thursday, National Let’s Laugh Day #NationalLetsLaughDay

20. Friday, International Day of Happiness #InternationalDayofHappiness

20. Friday, World Storytelling Day #WorldStorytellingDay

20. Friday, First Day of Spring #FirstDayofSpring

21. Saturday, International Day for the Elimination of Racial Discrimination #RacialDiscriminationDay

21. Saturday, World Poetry Day #WorldPoetryDay

22: Sunday, World Water Day #WorldWaterDay

23. Monday, National Puppy Day #NationalPuppyDay

25. Wednesday, Tolkien Reading Day #TolkienReadingDay

26. Thursday, National Spinach Day #NationalSpinachDay

26. Thursday, Purple Day #PurpleDay

26. Thursday, American Diabetes Association Alert Day #AmericanDiabetesAssociationAlertDay

28. Saturday, Earth Hour Day #EarthHour

30. Monday, Doctor’s Day #NationalDoctorsDay

30. Monday, National Take a Walk in the Park Day #NationalWalkInTheParkDay

31. Tuesday, World Backup Day #WorldBackupDay

31. Tuesday, Transgender Day of Visibility #TDOV

31. Tuesday, Equal Pay Day #EqualPayDay

April 2020

1. Wednesday, April Fools Day #AprilFools

2. Thursday, World Autism Awareness Day #WAAD

3. Friday, Find a Rainbow Day #FindARainbowDay

3. Friday, National Walking Day #NationalWalkingDay

4. Saturday, Hug a Newsperson Day #HugANewsperson

7. Tuesday, World Health Day #LetsTalk

10. Friday, National Siblings Day #NationalSiblingsDay

10. Friday, Encourage a Young Writer Day #EncourageAYoungWriterDay

11. Saturday, National Pet Day #NationalPetDay

12. Sunday, International Day of Human Space Flight #InternationalDayOfHumanSpaceFlight

15. Wednesday, National Tax Day #TaxDay

16. Thursday, National Stress Awareness Day #StressAwarenessDay

16. Thursday, National Wear Your Pajamas to Work Day #PJDay

17. Friday, Haiku Poetry Day #HaikuPoetryDay

18. Saturday, National Columnists’ Day #NationalColumnistDay

18. Saturday, Get to Know Your Customers Day #GetToKnowYourCustomersDay

18. Saturday, National High-Five Day #NH5D

20. Monday, National Look-Alike Day #NationalLookAlikeDay

22. Wednesday, Earth Day #EarthDay2018

23. Thursday, National Picnic Day #NationalPicnicDay

23. Thursday, World Book Day #WorldBookDay

24. Friday, National Administrative Professionals Day #AdministrativeProfessionalsDay

24. Friday, Denim Day #DenimDay

25. Saturday, National Telephone Day #NationalTelephoneDay

25. Saturday, World Malaria Day #EndMalariaForGood

25. Saturday, National Take Our Daughters and Sons to Work Day #COUNTONME

26. Sunday, Arbor Day #ArborDay

29. Wednesday, International Dance Day #InternationalDanceDay

30. Thursday, National Honesty Day #NationalHonestyDay

30. Thursday, National Adopt a Shelter Pet Day #AdoptAShelterPetDay

30. Thursday, International Jazz Day #JazzDay

May 2020

1. Friday, May Day #MayDay

1. Friday, International Workers Day #IntWorkersDay

2. Saturday, World Password Day #WorldPasswordDay

3. Sunday, World Press Freedom Day #WPFD2020 #PressFreedom

3. Sunday, Space Day #SpaceDay

4. Monday, Star Wars Day #StarWarsDay & #Maythe4thBeWithYou

4. Monday, International Firefighters Day #InternationalFirefightersDay

5. Tuesday, Cinco de Mayo #CincoDeMayo

6. Wednesday, National Nurses Day #NursesDay

7. Thursday, World Asthma Day #WorldAsthmaDay

7. Thursday, Thank a Teacher Day #ThankATeacher

8. Friday, National Receptionist Day #NationalReceptionistDay

9. Saturday, Europe Day #EuropeDay

10. Sunday, Mother’s Day #MothersDay

12. Tuesday, National Limerick Day #NationalLimerickDay

15. Friday, International Day of Families #FamilyDay

15. Friday, National Bike to Work Day #BTWD

16. Saturday, Love a Tree Day #LoveATreeDay

17. Sunday, International Day Against Homophobia and Transphobia #IDAHOT2020

17. Sunday, Endangered Species Day #EndangeredSpeciesDay

21. Thursday, National Memo Day #NationalMemoDay

21. Thursday, Red Nose Day #RedNoseDay

24. Sunday, National Scavenger Hunt Day #NationalScavengerHuntDay

25. Monday, Memorial Day (Fourth Monday of May) #MemorialDay #MDW

28. Thursday, Hamburger Day #NationalHamburgerDay

29. Friday, Paperclip Day #PaperclipDay

29. Friday, Heat Awareness Day (Last Friday of May) #NoFryDay

31. Sunday, World No-Tobacco Day #NoTobacco

June 2020

1. Monday, Global Day of Parents #GlobalDayOfParents

1. Monday, International Children’s Day #ChildrensDay

3. Wednesday, Leave The Office Early Day #LeaveTheOfficeEarlyDay

4. Thursday, National Donut Day #NationalDonutDay

5. Friday, World Environment Day #WorldEnvironmentDay

6. Saturday, National Cancer Survivor’s Day #NCSD2020

6. Saturday, Higher Education Day #HigherEducationDay

7. Sunday, World Oceans Day #WorldOceansDay

7. Sunday, Best Friends Day #BestFriendsDay

14. Sunday, World Blood Donor Day #GiveBlood

14. Sunday, National Flag Day #FlagDay

20. Saturday, World Refugee Day #WithRefugees

20. Saturday, First Day of Summer

21. Sunday, National Selfie Day #NationalSelfieDay

21. Sunday, World Music Day #WorldMusicDay

21. Sunday, Father’s Day #FathersDay

21. Sunday, International Yoga Day #InternationalYogaDay

26. Friday, Take Your Dog to Work Day #TakeYourDogToWorkDay

27. Saturday, National Sunglasses Day #NationalSunglassesDay

27. Saturday, National Handshake Day #HandshakeDay

30. Tuesday, Social Media Day #SMDay

July 2020

1. Wednesday, National Postal Worker Day #NationalPostalWorkerDay

2. Thursday, World UFO Day #WorldUFODay

4. Saturday, Independence Day (United States)

7. Tuesday, World Chocolate Day #WorldChocolateDay

11. Saturday, Cheer Up the Lonely Day #CheerUpTheLonelyDay

12. Sunday, Malala Day #MalalaDay

15. Wednesday, Give Something Away Day #GiveSomethingAwayDay

17. Friday, World Emoji Day #WorldEmojiDay

18. Saturday, Nelson Mandela International Day #MandelaDay

18. Saturday, Get to Know Your Customers Day #GetToKnowYourCustomersDay

30. Thursday, Talk in an Elevator Day #TalkInAnElevatorDay

30. Thursday, International Day of Friendship #DayOfFriendship

August 2020

1. Saturday, Respect for Parents Day #RespectForParentsDay

2. Sunday, National Coloring Book Day #NationalColoringBookDay

8. Saturday, International Cat Day #InternationalCatDay

9. Sunday, National Book Lovers Day #NationalBookLoversDay

10. Monday, National Lazy Day #LazyDay

11. Tuesday, National Sons and Daughters Day #SonsAndDaughtersDay

12. Wednesday, International Youth Day #YouthDay

12. Wednesday, World Elephant Day #WorldElephantDay

13. Thursday, International Lefthanders Day #LefthandersDay

15. Saturday, National Relaxation Day #NationalRelaxationDay

16. Sunday, National Tell a Joke Day #NationalTellAJokeDay

19. Wednesday, World Photo Day #WorldPhotoDay

19. Friday, World Humanitarian Day #WorldHumanitarianDay

20. Saturday, National Lemonade Day #NationalLemonadeDay

26. Friday, National Dog Day #NationalDogDay

26. Friday, National Women’s Equality Day #WomensEqualityDay

September 2019

Date Varies, Stand Up To Cancer Day #KissCancerGoodbye

4. Friday, National Wildlife Day #NationalWildlifeDay

5. Saturday, International Day of Charity #CharityDay

6. Sunday, Read a Book Day #ReadABookDay

6. Tuesday, National Grandparents Day (First Monday of September) #NationalGrandparentsDay

8. Tuesday, International Literacy Day #LiteracyDay

7. Monday, Labor Day #LaborDay

11. Friday, National Day of Service and Remembrance #911Day

12. Saturday, National Day of Encouragement #DayOfEncouragement

12. Saturday, National Video Games Day #NationalVideoGamesDay

19. Saturday, Talk Like a Pirate Day #TalkLikeAPirateDay

21. Monday, International Day of Peace #PeaceDay

21. Monday, Miniature Golf Day #MiniGolfDay

21. Monday, Civic Day of Hacking #HackForChange

22. Tuesday, Car-Free Day #CarFreeDay

22. Tuesday, Hobbit Day #HobbitDay

22. Tuesday, First Day of Fall

23. Wednesday, National Women’s Health and Fitness Day #FitnessDay

26. Saturday, European Day of Languages #EDL2020

27. Sunday, World Tourism Day #WTD2020

28. Monday, World Rabies Day #WorldRabiesDay

28. Monday, National Good Neighbor Day #GoodNeighborDay

30. Wednesday, International Podcast Day #InternationalPodcastDay

October 2020

1. Thursday, International Day of Older Persons #UNDOP

1. Thursday, International Coffee Day #InternationalCoffeeDay

1. Thursday, World Vegetarian Day #WorldVegetarianDay

2. Friday, International Day of Nonviolence #InternationalDayOfNonviolence

2. Friday, World Smile Day #WorldSmileDay

3. Saturday, National Techies Day #TechiesDay

4. Sunday, World Animal Day #WorldAnimalDay

4. Sunday, National Taco Day #NationalTacoDay

5. Monday, World Teachers Day #WorldTeachersDay

7. Wednesday, World Habitat Day #WorldHabitatDay

10. Saturday, World Mental Health Day #WorldMentalHeathDay

10. Saturday, World Sight Day #WorldSightDay

11. Sunday, International Day of the Girl #DayOfTheGirl

14. Wednesday, National Dessert Day #DessertDay

15. Thursday, Global Handwashing Day #GlobalHandwashingDay

16. Friday, World Food Day #FoodDay

16. Friday, Bosses Day #BossesDay

17. Saturday, International Day for the Eradication of Poverty #EndPoverty

20. Tuesday, World Statistics Day #StatisticsDay

21. Wednesday, Reptile Awareness Day #ReptileAwarenessDay

24. Saturday, United Nations Day #UNDay

25. Sunday, Greasy Foods Day #GreasyFoodsDay

30. Friday, National Publicist Day #NationalPublicistDay

30. Friday, Checklist Day #ChecklistDay

31. Saturday, Halloween #Halloween

November 2020

1. Sunday, World Vegan Day #WorldVeganDay

1. Sunday, National Authors Day #NationalAuthorsDay

1. Sunday, National Cook For Your Pets Day #CookForYourPetsDay

3. Tuesday, National Sandwich Day #NationalSandwichDay

3. Tuesday, Daylight Saving Time Ends #DaylightSavings

4. Wednesday, National Candy Day #NationalCandyDay

8. Sunday, National Cappuccino Day #CappuccinoDay

8. Sunday, Science, Technology, Engineering, and Medicine (STEM) Day #STEMDay

11. Wednesday, Veterans Day #VeteransDay

13. Friday, World Kindness Day #WKD

14. Saturday, World Diabetes Day #WDD

15. Sunday, Clean Out Your Refrigerator Day #CleanOutYourRefrigeratorDay

15. Sunday, America Recycles Day #BeRecycled

16. Monday, International Day for Tolerance #ToleranceDay

17. Tuesday, International Students Day #InternationalStudentsDay

19. Thursday, International Men’s Day #InternationalMensDay

19. Thursday, National Entrepreneurs Day #EntrepreneursDay

20. Friday, Universal Children’s Day #UNChildrensDay

21. Saturday, World Hello Day #WorldHelloDay

25. Wednesday, Thanksgiving Day #Thanksgiving

26. Thursday, National Cake Day #NationalCakeDay

28. Saturday, Small Business Saturday (The last Saturday of November) #ShopSmall

29. Sunday, National Day of Listening #DayOfListening

29. Sunday, Electronic Greeting Card Day #ElectronicGreetingCardDay

30. Monday, Computer Security Day #ComputerSecurityDay

December 2020

1. Tuesday, World AIDS Day #WAD2020

2. Wednesday, Cyber Monday #CyberMonday

3. Thursday, International Day of Persons with Disabilities #IDPWD

4. Friday, National Cookie Day #NationalCookieDay

5. Saturday, World Soil Day #WorldSoilDay

6. Sunday, Microwave Oven Day #MicrowaveOvenDay

8. Tuesday, Pretend to Be a Time Traveler Day #PretendToBeATimeTravelerDay

10. Thursday, Human Rights Day #HumanRightsDay

10. Thursday, Nobel Prize Day #NobelPrize

11. Friday, International Mountain Day #InternationalMountainDay

11. Friday, National Salesperson Day #SalespersonDay

21. Monday, Crossword Puzzle Day #CrosswordPuzzleDay

21. Monday, First Day of Winter #WinterSolstice

30. Wednesday, No Interruptions Day – Last Work Day of the Year #NoInterruptionsDay

31. Thursday, New Year’s Eve #NYE

Sources: National Day Calendar, Sprout Social, TrackMaven, Holiday Insights, Brownielocks, National Peace Corps Association, Sparkflow

Editor’s Note: This post was originally published in January 2017 but is updated annually for comprehensiveness. The most recent update of this post was July 2020. 

social media content calendar

social media calendar

Originally published Jul 9, 2020 8:03:00 PM, updated July 14 2020


Holiday Marketing

Be Mine: A Brief History of Valentine’s Day Marketing

When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so much chocolate.

Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of it. Continue reading “Be Mine: A Brief History of Valentine’s Day Marketing”

9 Valentine’s Day Marketing Campaigns to Inspire You

Love, flowers, chocolate, bla bla bla …

Where are the marketing results?!

Okay, probably not what your Valentine’s date cares about. But if you’re a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. But how?

Download Now: Free Ad Campaign Planning Kit

Well, these companies have figured out some creative ways to leverage the warm and fuzzies (or unadulterated rage and crushing loneliness … whatever) that Valentine’s Day instills in people. If you don’t have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine’s Day action. Pun totally intended.

9 Effective Valentine’s Day Marketing Campaigns

1. Frankie & Benny’s “Lady & the Tramp” Instagram Post

Last year, the Italian restaurant chain Frankie & Benny’s referenced romantic scenes from notable films like “Lady and the Tramp.”

In a cute Instagram post, two real dogs are seen on a classy date at Frankie & Benny’s holding the same strand of pasta in their mouths. This mimics a class scene from Lady and the Tramp where two dogs kiss after accidentally eating the same strand of pasta.

The carousel post then highlights actual photos from iconic movies like, “When Harry Met Sally.” In the post’s caption, it encourages Instagram audiences to guess which movies are being referenced.

While the real dog’s mimicking Lady and the Tramp grabbed attention, especially from the animal lovers on Instagram, this post’s caption and other photos encourages audiences to interact with the brand by guessing which movies are being referenced.

This is both a fun way to boost brand awareness, and leverage the holiday to gain engagement on social media.

2. Panera’s Engagement Offer

In 2018, Panera tweeted that customers who got engaged in one of their restaurants on Valentine’s Day could win free wedding catering from the chain. 

The tweet included a short and simple video which announced the promotion and showed two Panera employees cheering, as if they were witnessing a proposal.

This is a quick and sweet way to leverage the holiday and social media to gain foot traffic into a physical business. Although Panera is a giant corporation, this campaign strategy is so simple that smaller businesses could create something similar with a tweet, short video, and offer that drives foot traffic.

3. Facebook Messenger Heart Feature

Just before Valentine’s Day in 2018, Facebook Messenger’s Twitter announced that if you shared that you were “In a Relationship” with a friend you were messaging, celebratory hearts would rain down in your Messenger thread with that person.

Although a small business probably can’t add a major feature to their product just because of a holiday, this is a good example of how you can theme something related to your product, such as your website, around a holiday temporarily. 

Another thing that’s interesting about this campaign is that Facebook is using a competing social platform, Twitter, to announce this new feature. This slightly undermines Twitter, which also allows direct messaging but with less interactive features.

4. “Adults Meal” – Burger King

Burger King is no stranger to poking fun at its biggest competitor, McDonalds. This was no different before Valentine’s Day 2017 when they created an “Adult Meal” alternative with a similar box shape to McDonalds’ kids’ meal.

In the ad, Burger King explains that Kids’ Meals are for kids. But, on the night of Valentine’s Day, Burger King customers can buy an adult meal with an “adult toy.”

[embedded content]

This campaign is pretty cheeky. However, it’s edgy mission and subtle comments about its competitor’s product make it memorable and funny. 

5. “Romance On Demand” – Uber

On-demand car service company Uber launched a Romance on Demand campaign in most of the cities where they operate. Take a look at the short, cute video they shot to explain the campaign:

[embedded content]

If you didn’t watch the video, the gist of the campaign is this: You can request roses be sent to a special someone by selecting the “rose” in their app. You set the delivery location, and a black car arrives at that location with a driver totally suited-up to deliver a bouquet of roses.

Uber is a startup that’s figured out a way to create a campaign that delights its audience and drives additional revenue for its business — all without a tremendous resource investment. I mean, their drivers are already on the road, ready to take customers; but if there are Uber customers who don’t need a ride but totally need to send some flowers, and send them with style … well, let’s just say transporting roses at a premium price isn’t much different than transporting people. Except the margins are way better for Uber. Pretty impressive stuff.

And even better, they’re using inbound tactics to get the word out there! They launched the Romance on Demand campaign on their blog, via social channels with the hashtag #romanceondemand, with that adorable video you might have watched up above, and even by establishing local partnerships in the cities where they’re running the campaign to enter participants into a drawing to win some extra goodies. This is a low cost, high return campaign for Uber that totally aligns with its customer persona — high convenience and high style.

6. “Whose Heart do You Love” – MegaRed

MegaRed is a type of krill oil supplement sold in nutrition stores. If you don’t know already, fish oil is an excellent dietary supplement for those concerned with heart health, so it makes sense that its Valentine’s Day campaign theme is “Whose heart do you love?” Here’s how it works.

MegaRed is relying heavily on Facebook to facilitate this campaign, in which visitors can request free samples of their supplements through their Facebook app. What’s totally endearing about this campaign is that you can request the supplement for “The heart of someone you love.” In other words, you can give someone you love — whose heart you want to keep in tip-top shape — a free sample of their product. Even better? If you choose to give the free sample to a loved on, MegaRed will give you a free sample, too. And the love doesn’t end there: If they can reach 100,000 free samples given away, they’ll donate $100,000 to the National Coalition for Women With Heart Disease.

Aside from the great feeling this campaign instills — I mean, promoting heart health is kind of hard to argue with — I love their use of social media to get the word out there. For instance, on Twitter, MegaRed is seeing celebrities like Joy Bauer and Toni Braxton posting about the campaign. Pretty impressive. And on YouTube, there’s this fun, short, touching video that will, forgive me, but totally touch your heart:

[embedded content]

This campaign is being handled by an agency, but one thing that made my heart smile is a quote from MegaRed’s CMO, Jennifer Steeves-Kiss, to the New York Times. “We want to start making digital and social a significantly greater priority for us,” she said. “People are spending four to five hours a month online researching supplements if they’re supplement enthusiasts,” Steeves-Kiss shared, and additionally, they are in the middle of an acquisition by a company whose executive are “great proponents” of social and digital marketing.

We can’t help but smile at seeing the adoption of inbound methods by brands that have millions to spend on traditional advertising methods!

7. “Show Your Love for the Jersey Shore” – The State of New Jersey and the SBA

The State of New Jersey, along with the Small Business Association, are running a pro-business campaign called “Show Your Love for the Jersey Shore.” The call-to-action for the campaign? To spend your vacation dollars — particularly on Valentine’s Day — at the Jersey Shore. It’s being promoted on Facebook, Twitter, via email, and via live events in partnership with destination marketing organizations. Information about special promotions being offered by shore businesses will be shared socially, too, so if you’re looking for something to do tomorrow, check it out 😉 For instance, you might be interested in …

I know I sure would be!

The goal of the campaign is to show that the Jersey Shore is open for business after the devastation of Hurricane Sandy. The problem some shore businesses are facing is the perception that businesses aren’t recovered from the storm. While there’s still much more recovery to be done, there are some businesses that are, indeed, ready to accept tourists. They just need the word to get out there.

Director of Jenkinson’s Aquarium, Cindy Claus, told, “I think so many people see on the news that we got hit by the storm. They see all the destruction, and yes, there’s a lot of destruction and a lot of sadness, but there’s a lot of businesses that were able to get opened. And you need to come back because that’s the only way these businesses are going to survive.” The aquarium was able to open back up on February 1, and is hoping this campaign will help get the word out there that they’re welcoming visitors with open arms.

Whether the campaign works or not remains to be seen, but it’s fantastic to see federally funded institutions finding a way to, essentially, newsjack as a way to aid the shore community — particularly affected businesses — in attaining their previous levels of visitors.

8. Scribbler Valentine’s Day Campaign

Scribbler, a UK-based personalized greeting card service, has won my heart because of its celebration of content in its Valentine’s Day campaign. Using their blog, they’ve asked their audience to share what their definition of “love” is. All you do is visit their blog, and answer these three questions:


Or, you can tweet your response to the Scribbler Twitter account. The winner will get a free iPad mini, and the best answers will be compiled in their Valentine’s Day ebook. To inspire people, Scribbler is also using Facebook and Twitter to post some of the best answers that are coming their way. This campaign is fantastic for a few reasons:

  • It’s a simple way to generate leads that can be nurtured later.
  • It’s a simple way to get people aware of and engaged with their social channels to expand their reach.
  • It’s a simple way to crowdsource content.

This campaign is an excellent idea for anyone trying to expand the top of their funnel — campaigns with a low time commitment but high level of delight are great ways to make new fans that you can later nurture into customers.

9. UncommonGoods Email Marketing Campaign

When I stumble across good email marketing, I get excited. When I stumble upon lovable email marketing, I swoon. Take a look at the lovely email ecommerce company UncommonGoods sent last week to remind/enable/capitalize on last-minute shoppers:

ucgemail resized 600

 First of all, one of the great things about all of UncommonGoods’ emails is their attention to detail. For instance, they tied the Valentine’s Day theme into more than just the design and theme of the email campaign: Take a look at the little tiny text at the top left of the email to see what I mean. Instead of just saying, “For an HTML version of this email, bla bla bla,” they said, “Email still a sweet nothing? Click here.” Love is in the details, as they say.

But the layout of the email also makes taking action super easy for the recipient. Notice how they’ve divided up the gifts, essentially, by persona. “Whose heart are you aiming for?” they ask — at which point you can click on the person you need to shop for, and be brought to a landing page with content that aligns with your need.

But you know what takes all this to the next level? The fact that UncommonGoods finds a way to incorporate blogging into all of this! If you visit UncommonGoods from this email, you’ll see the following (pay particular attention to the orange call-out):

vdayemail resized 600

Not only does the design from the email align with design on the website, but when you click on the parts of that little box — let’s say you’re looking for gifts for your girlfriend — you get taken to a blog post of the top ten gifts for girlfriends, with a picture of that gift, a fun and well-written description of that gift, and a CTA to make the purchase next to each gift.

ucgpage resized 600

Nothing like integrating your marketing channels to sweep a marketer off her (or his) feet!

Valentine’s Day Campaign Takeaways

Editor’s Note: This blog post was originally published in Feb. 2013, but was updated for comprehensiveness on January 30, 2020.

advertising plan