From a buyer’s perspective, customers tend to feel more obligated to make a purchase from someone they might trust, relate to, or idolize.
Since TikTok launched in 2017, marketers have been trying to wrap their minds around the odd-ball video platform. Now, many are realizing that the key to brand awareness might involve sponsoring influencer content on the app. Why does this strategy make sense? There are a few great reasons why influencer marketing can be beneficial on […]