instagram marketing

How 6 Brands Use Instagram Live in Their Marketing Strategy

83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your brand attracts new audiences on Instagram? One way is with Instagram Live. The live feature is part of Instagram Stories and allows you to stream video and engage with followers in real-time. When a […]

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The Ultimate Guide to Instagram Stories Ads in 2020

Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends, celebrities, and major brands alike. With over 500 million daily active users, Instagram Stories is an undeniably powerful opportunity to connect with new audiences. And, if you’re not using Instagram Stories as a marketing tool, you should be. In fact, […]

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How to Use Instagram: A Beginner’s Guide

Over the past few years, Instagram has seen exponential growth — from one million users in December 2010 to over one billion in 2020. If you’re interested in getting an Instagram account, or just created one but aren’t sure how to use it, you’re in luck. Here, we’re going to cover all the basics, so […]

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Instagram Influencer Marketing Myths, Debunked

Growing up for me, becoming an influencer wasn’t a job someone could aspire to be. But nowadays, it’s a job that kids dream of and an industry that impacts young adults purchasing decisions. In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by […]

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How to Use Instagram Insights (in 9 Easy Steps)

It’s no secret that we love data. Data helps you understand your audience. It tells you how they do things, what they prefer, and who they are. And when it comes to social media, our love for data doesn’t fade. That’s why we love analytics and insights. They help you measure the impact of your marketing […]

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How to Adapt Your Content Into an Instagram Story, According to HubSpot Marketers

If you’re a marketer, at some point, it’s likely you’re going to be asked the question, “Is it on brand?” This is especially true for social media content. Companies with social media pages generally have a theme that relates to the organization. The use of colors, sensory details, and styling all contribute to the overall […]

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How to Go Live on Instagram in Five Easy Steps

Earlier this morning, I joined a free workout class from my bedroom. I placed weights and a yoga mat beside my bed, and took the class in real-time with 6,000 of my closest friends. You might be thinking I took the class on Peloton’s website, or through another boutique fitness studio. In reality, I actually […]

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How to Gain Your First (or Next) 1,000 Instagram Followers

It’s no secret that business opportunities are quickly growing on Instagram. In fact, approximately 90% of Instagram’s 1 billion active monthly users follow a business account on the platform. And, while Instagram hasn’t reported its current number of business users, the platform reportedly hosted more than 25 million of these accounts in late 2017. As […]

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The Ultimate Guide to Instagram for Business

More companies are using Instagram than ever before — there are now over 25 million businesses on Instagram, most of which are small businesses.

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The Free and Paid Instagram Analytics Apps You Need in 2020

Using Instagram for marketing purposes is rapidly growing in popularity, with over 70% of companies using the platform in 2017, compared to less than 50% in 2016.

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