Integrated Marketing
HubSpot Marketers’ Favorite Integrated Marketing Campaigns
A tv show is returning, and I am pumped. “The Umbrella Academy” is a sci-fi show based on the comic book of the same name, and it’s nothing short of fantastic. Superheroes, comedy, a talking animal, and saving the world from imploding — what more could you want? When I first learned about the season, […]
Optimize or Advertise? Comparing Organic vs. Paid Social Media
They say, “The best things in life are free.” Which I never thought was necessarily true. I mean some of the best things are free — love, sunshine, fireflies, and whatnot. But there are a lot of awesome things that cost money — nunchucks, BMX bikes, DVDs of the movie Kung Fu Panda 3. So […]
5 Common Integrated Marketing Mistakes and How to Avoid Them
Say there’s a mattress company that’s just designed a revolutionary new waterbed. Upon the model’s release, sales are less than stellar, and the business is struggling to make headway in the unforgiving, dog-eat-dog world known more commonly as the waterbed industry.
Twitter, Facebook, or Instagram? Which Platform(s) You Should Be On
When you begin implementing a social media strategy for your business, one of the first questions you’ll ask yourself is this one — Should my business be on Twitter, Facebook, or Instagram?
The Who, What, Why, & How of Digital Marketing
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a […]