marketing automation

How to Set Up Automated Email Marketing Workflows (+ Examples)

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major opportunities to nurture and engage your existing contacts. Did you know that marketing automation can lead […]

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The Top Benefits of Marketing Automation

For some reason, whenever I hear the words “marketing automation,” I think of the “Transformers” movie with Shia LaBeouf and Megan Fox. It makes me think of the Autobots doing all our marketing — which would be pretty cool. But today, we’re not going to be talking about the robots from Cybertron. Instead, let’s focus […]

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Why CRM and Marketing Automation Need Each Other

When I was younger and I listened to Hannah Montana sing “The Best of Both Worlds,” I didn’t fully understand what she meant. Now, as a marketer, I get it. Having the best of both worlds is the feeling you have when your company’s marketing automation software and CRM work in tandem.

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Email Marketing Best Practices – 9 Tips

Email Marketing Best Practices – 9 Tips Tips Covered in Video: 1) Build targeted list (CRM) 2) Add value! Don’t wait, automate. Think through drip campaigns (leads, customers, holidays, promotions, reviews, etc.) 3) Personalize 4) Design for mobile – content above fold 5) Catchy subject line – insert name 6) What days/times are best to […]

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