Whether you’re conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it’s undeniable that data is an integral part of any marketing role. As HubSpot’s Director of Analytics, Bridget Zingale, says, “Reporting and attribution haverevolutionized marketing in every industry. Marketing data allows businesses to make more informed decisions […]
The tough part is over — your budget’s been approved for the next quarter. But now, another challenge looms how to spend that money. You might be a little lost about how best to allocate your budget. Consider the resources and tools your team needs to do their jobs well. Additionally, leave a little room […]
It’s a brand new month, everyone! It’s a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. But wait … aren’t we forgetting something? With last month’s activities all done, we need to pause for a second to examine what […]
Last November, my husband and I were on our honeymoon in Maui and one of the main activities we wanted to do was a zipline/hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise. However, today, we’re going to talk about a different, although just as beautiful, kind of waterfall […]
A marketer’s job isn’t easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. So how do you do that?
Despite (and because of) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing.