Marketing Strategy

The New Rules of Marketing [2020 Edition]

Marketing your business is both an art and a science — and the industry is rapidly evolving as the audience you’re trying to reach is changing. In some ways, this makes it one of the sciences with the fastest rates of turnover, since you are actively trying to match, or exceed, the pace of the […]

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8 Ways Digital Rewards Can Help Marketers to Stand Out

Many of us scroll past ads in our newsfeed, delete emails, or even run to the bathroom during commercial breaks. As consumers, we’re constantly bombarded with advertisements and calls-to-action. This is the challenge of marketing: campaigns are everywhere. And, if campaigns are everywhere, they can be easier to tune out and ignore. In fact, social […]

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The Key Role Technical Marketing Can Play in Content Strategy

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. But it can be difficult when your marketers don’t have a firm understanding of the technical aspects behind your product. Without technical expertise, your marketing team likely has a difficult time executing on […]

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5 Ways Go-to-Market Strategies Will Change in the Post-Pandemic Economy

This article is part of a series on how business is changing as a result of the COVID-19 pandemic. Other pieces in the series include HubSpot’s Chief Customer Officer on Why We Need to Talk About Growth and our VP of Marketing’s Content Marketing Playbook for Times of Crisis The COVID-19 pandemic has produced a plethora of paradoxes. […]

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When You Should (and Shouldn’t) Outsource Your Marketing

When internal talent is stretched thin and in-house teams are struggling to get campaigns over the line, outsourcing marketing tasks to a specialist third-party can alleviate a ton of the operational pressures your team might be facing. That being said, outsourcing is a big decision that requires financial commitment and an agreeable working relationship between […]

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12 of the Best Marketing Techniques for 2020

When content marketing was gaining steam, there were really only a few techniques you could leverage. On a typical day, you’d write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles. That was pretty much it. This is still the main strategy […]

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What is the Purpose of Marketing? [FAQ]

Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.” If you work in a marketing role like I do, it’s probably difficult for you to define marketing even though you see and use it every day — the term marketing is a bit all-encompassing […]

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What Is Context Marketing, and Why It Matters [Quick Guide]

In 2020, it’s undeniable how powerful content marketing has become for businesses of all sizes. In fact, content marketing brings in 3X as many leads as traditional marketing — and costs 62% less. But, while it’s fair to say most marketers are on-board with the importance of content marketing, there’s still an aspect of marketing […]

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How to Run a Successful Grassroots Marketing Campaign [+ Examples]

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. The reason? Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know.

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16 Digital Marketing Ebooks You Can Download Today

About 60% of marketers believe that content marketing is important to their overall marketing strategies. When you think about your marketing strategies, what are the tools you’re using to deepen your understanding of the current landscape of digital marketing? As an ever-changing industry, it’s important for marketers to commit to learning as much as possible […]

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