Media Planning

A Step-by-Step Guide to Advertising on Instagram

With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making them much less invasive than other ad types.

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Media Planning: The Ultimate Guide

For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) with its target audience members. This is a large part of how you boost brand awareness, engagements, conversions, and revenue (among other things) for […]

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Is A Media Mix Right for Your Brand?

Undoubtedly, your marketing team uses a variety of mediums to execute your marketing messages on a daily basis. In fact, I’m willing to bet a typical campaign includes at least three.

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