PPC

Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy

With a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing channel for advertising purposes. However, the site can often seem intimidating, and perhaps even too random to create a cohesive advertising strategy. Plus, since its primary purpose is to expose viewers to the top-trending content […]

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Bing PPC Ads: How They Work (and Compare to Google Ads)

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry’s long-standing powerhouse. It’s an ambitious goal, but one place where Bing differentiates itself […]

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The Ultimate Guide to PPC

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads, pay-per-click is still a concept that eludes many of us. But if half of small businesses are […]

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The Plain-English Guide to Negative Keywords

When I woke up this morning, I groggily shuffled to my kitchen, where I made a distressing discovery: I was out of coffee grounds. Suddenly full of energy, and wanting to remedy the situation as quickly as possible, I frantically ran to my desk, opened my laptop, and typed “ground coffee beans” into Google. I […]

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