For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. Every SEO strategy ever devised aims to get you there. If you’re lucky enough to land a high ranking, you’ll enjoy a pretty big advantage over competitors when it comes to finding new customers. […]
Throughout all of 2017, HubSpot experienced something that had never happened before — our blog’s monthly traffic flattened. Even worse, it started to decline. So after months of stressing over the mysterious cause of our blog’s traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit.
In SEO, everything is anchored in user experience. And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users.
When it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it.
Nowadays, you can’t conduct a successful content marketing strategy without incorporating SEO methods.
Here’s a reality check for 2020 — only one-third of businesses make it to the 10 year mark.
Four times a year, HubSpot’s SEO team delivers a lovingly crafted report to our blogging team.
Undoubtedly, search has changed in recent years.
The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning.