Technical SEO

What is a 301 Redirect, and When Should You Use One?

I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address. Mail forwarding is an important step in any moving process, as it ensures you don’t lose any valuable information that’s sent to you. And the same can […]

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What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

If you’re anything like me, you probably read the title of this post and thought, “Latent semantic indexing … wait, what is that?” Latent semantic indexing (LSI, for short) can be an overwhelming and confusing term for anyone hearing it for the first time. Luckily, although it sounds like something that requires a degree in […]

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Dwell Time is the SEO Metric You Need to Track

This morning, I made a quick Google search.

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The Plain English Guide to Google’s Knowledge Graph

Before I began writing at HubSpot, I worked at two small businesses. Really small. Both had fewer than five employees. Honestly, any time “SEO” was mentioned the whole team got anxiety. There was no SEO expert — or even an employee who had vast experience in it. Marketing teams who lack knowledge in SEO often […]

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