In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. Now, the average social media user sees videos in the form of live streams, Stories, […]

In early 2020, video overtook blogs and infographics as the most used type of marketing content. Around the same time, remote work grew more than ever before. As companies quickly began to pivot to remote workspaces, video marketers were left wondering how they would create content with the same production level as something filmed in […]

By 2027, the live video market is expected to surpass $184 billion. And brands are taking notice. By the end of 2018, marketers were using live video as part of their social media strategy. Since then, this number has likely grown as brands continue to use a number of online platforms to stream virtual events, […]

In 2019, global internet users watched 1.1 billion hours of live video. That equates to 12,557 decades of online content.

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media.

Nowadays, video is an undoubtedly powerful marketing tool — in fact, 85% of businesses use video for their marketing efforts, and 88% of video marketers report that video gives them a positive ROI.

A decade is a long time. I mean, just think back to the end of 2009.