Website Design

9 Guidelines for Exceptional Web Design, Usability, and User Experience

When it comes to designing or redesigning a website, it’s easy to get hung up on the aesthetics. That shade of blue doesn’t look right… Wouldn’t it be cool to have the logo on the right side of the screen? How about we put a giant animated GIF in the middle of the page? However, […]

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Does your Website Make the Grade in 2020?

A while ago (as in 12 years ago) we created the first Website Grader. The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers. We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building […]

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How HubSpot Manages a Giant Website With a Tiny Team

I can’t write a single line of code. So, it was a big surprise to me when I was asked to lead our new global web strategy team three years ago. If you’ve followed HubSpot’s history, it’s also probably a big surprise to you that we had 20,000 customers and went public years before we […]

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Step by Step Guide to Creating a Website

In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re […]

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What Is a CMS and Why Should You Care?

Deep in the sea of acronyms in the marketing world, there’s an overwhelming amount to keep straight. SEO, CRM, SERP, CTR, and CToR are all important acronyms that can roll off of the tongue for most of us.

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60 Things to Double-Check Before Launching a Website

Admit it: Launching a new website is stressful — even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word. 

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