BMW has long battled Mercedes and Lexus for bragging rights among luxury-class leaders. But EVs are changing the game, and Tesla is surging.
https://adage.com/article/marketing-news-strategy/tesla-could-rattle-2021-luxury-auto-sales-race/2392141
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BMW has long battled Mercedes and Lexus for bragging rights among luxury-class leaders. But EVs are changing the game, and Tesla is surging.
https://adage.com/article/marketing-news-strategy/tesla-could-rattle-2021-luxury-auto-sales-race/2392141