The D’Amelio sisters next TikTok brand act? A deal with mattress brand Simmons for a product line and huge social media push

The 150-year-old mattress brand bolsters its Gen Z outreach by collaborating with two of TikTok’s brightest stars.
https://adage.com/article/media/damelio-sisters-next-tiktok-brand-act-deal-mattress-brand-simmons-product-line-and-huge-social-media/2329236

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