The ‘fractional CMO’—inside the rise of marketing gigs that are short by design

As disruption contributes to high turnover and low tenure among marketers, companies are turning to CMOs-for-hire—but some people are uneasy about how it all got to this.
https://adage.com/article/marketing-news-strategy/fractional-cmo-hiring-cmo-tenure-remains-short/2417936

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