There’s more to context than meets the eye

When we discuss the “context” in contextual advertising, too often its definition gets watered down to simply mean the topics that are found in a single piece of content. But context doesn’t just mean the subject matter that your ads are running next to. We also see a variety of powerful concepts coalescing in the world of contextual advertising.
https://adage.com/article/OpenSlate/going-beyond-subject-matter-drives-contextual-ad-success/2330286

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