Tuning into Trends: CTV is an Engagement Cornerstone

Video ads are meaningful for new customers, driving three times stronger engagement than with existing customers. Also, trends show that people are tuning in to connected TV just as they would on traditional TV programming, but leaning in more on engaging content. This is transforming the viewing experience.
https://adage.com/article/google/tuning-trends-ctv-engagement-cornerstone/2327466

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