TV upfronts 2022—what brands should expect from ad pitches 

Measurement alternatives, shoppable ads and new streaming opportunities will be hot topics during the dog-and-pony shows.
https://adage.com/article/special-report-tv-upfront/tv-upfronts-2022-disney-warner-bros-discovery-nbcu-and-more-ad-pitches/2417161

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