One of the most reliable ways to rank well is link-building. But it’s not only the most popular link-building tactics that perform well. Some lesser-used approaches are just as good.
Though Google’s algorithms continually change, digital marketers tend to use the same tactics over and over, including guest-posting, broken-link replacement, and the skyscraper technique (updating and upgrading existing content with new and better-quality backlinks).
And those tactics work. Except everyone uses them, and websites daily receive a flood of similar pitches and requests as a result.
Enter underrated link-building tactics that are just as or more effective and help you stand out.