Unilever drops ‘normal’ from its beauty lexicon to accentuate the positive

Marketer of Dove, Axe and Degree, among others, says “normal”┬ámakes people feel excluded.
https://adage.com/article/cmo-strategy/unilever-drops-normal-its-beauty-lexicon-accentuate-positive/2320511

Previous Post

How a software firm tapped into emotion to reshape B-to-B marketing

Next Post

Global esports revenue will top $1 billion for the first time in 2021: Newzoo report

Leave a Reply

Your email address will not be published. Required fields are marked *