Unilever’s Degree puts $5 million toward diverse group of NCAA athletes on first day of ‘NIL’ deals

Media exec sees chance to set ‘precedent for working with college athletes in a meaningful and thoughtful way.’
https://adage.com/article/marketing-news-strategy/unilevers-degree-puts-5-million-toward-diverse-group-ncaa-athletes-first-day-nil-deals/2347596