Verizon Media reaches deal to use Catalina shopper data in programmatic digital buys

The company behind Yahoo, Techcrunch and more will combine its first-party data with Catalina sales to target and track impact of digital buys, offering a cookie-less alternative.
https://adage.com/article/digital/verizon-media-reaches-deal-use-catalina-shopper-data-programmatic-digital-buys/2325546

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