Walmart mandates RFID tracking for home goods—opening up potential marketing opportunities

After success in apparel, Walmart applies product-level RFID to home goods and signals broader rollout ahead, opening possibilities for future in-store marketing and touchless checkouts.
https://adage.com/article/digital-marketing-ad-tech-news/walmarts-rfid-mandate-and-how-it-could-affect-marketing/2394541

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